When Protein Bar and Kitchen was experimenting with a new concept called Thrive 360 Eatery, they had most of the recipes thought up, an interior design that they weren’t thrilled with and very little time before the first store opened.

A few weeks later Thrive 360 Eatery had a new logo, brand book, tagline and in-store design. With everything they needed from Facebook posts and radio to guest flow and menu design, Thrive 360 Eatery opened to great fanfare and began serving Real Food for the Real World.